From March 23 to March 27, 2026, Deputy Chairman of the Mogilev Regional Executive Committee Elena Vladimirovna Prudnikova-Kirpichenok conducted a series of working visits to leading enterprises in the region. The purpose of the visits, organized on behalf of the regional executive committee by the Economics Committee, was to study the organization of the work of marketing services and sales departments, assessing their role in increasing the competitiveness of manufactured products
During a busy schedule, a representative of the regional administration got acquainted with the activities of the largest industrial sites.
Particular attention was paid to a visit to Bobruisk within the work schedule. The culmination of the visit was an acquaintance with the activities of OJSC «Krasny Pishchevik». An excursion was organized for the deputy chairman of the regional executive committee to the so-called “heart” of marketing and sales of the enterprise — the commercial service. Elena Vladimirovna was presented in detail about the structure of this key division, demonstrating the work of all its departments, the interaction between them and the mechanisms for managing the sales policy.
During the visit to OJSC «Krasny Pishchevik» Elena Vladimirovna was accompanied by the director of the enterprise Igor Nikolaevich Kisel, the first deputy director Alexander Sergeevich Gorbatenko, as well as the heads of departments included in the structure of the commercial service. The plant management presented its proven practices in the field of product promotion and analysis of sales markets.
Direct study of the work of marketing services and local sales services allows not only to assess the current efficiency of commercial units of enterprises, but also to identify the most successful management decisions. The exchange of experience between enterprises in the region and the introduction of best practices in the field of marketing and sales is the most important factor for strengthening the position of Belarusian manufacturers in both domestic and foreign markets, contributing to the sustainable development of the economy of the region and the country as a whole.
